Senior Analyst, Marketing Science (Embed-Role is directly with Disney)

Agency OMG23
ID 2021-1309
Location
US-CA-Burbank
Category
Marketing Science/Data Science
Type
Full Time

Overview

OMG23 is the Omnicom Media Group agency dedicated to Walt Disney Studios, Disney+ and Disney’s multiple television networks. At OMG23, we have the privilege of partnering with Disney on the planning, buying and implementation of its integrated ad campaigns for some of the entertainment industry’s most iconic brands. Our Walt Disney Studios team works on titles that include a wide variety of blockbuster films distributed under the Walt Disney Studios, Marvel Studios, Lucasfilm, Pixar Animation Studios, Walt Disney Animation Studios, 20th Century, and Searchlight banners. We are also proud to be Disney’s Agency of Record for their premier television networks including ABC, ABC News, Disney Channels, Freeform, National Geographic and FX. We live movies and TV. If you do too, see below for an opportunity to join our team. 

Qualifications

Required/Basic Qualifications

  • 2-3 years of professional experience in Marketing or Finance with some exposure to performance marketing, including social/programmatic buying platforms with a strong desire to learn more
  • Foundational understanding of the economics of auctions, optimization/operations research and marketing
  • Bachelor’s degree in relevant areas of business or social sciences (including economics, finance, marketing, psychology, cognitive science, sociology and statistics)
  • Business acumen in addition to strong analytical and Excel skills
  • Proven creative problem-solving, decision-making and critical thinking skills
  • Ability to simplify complex analytics into clear recommendations that are easily understood and executable
  • Basic understanding of ad technology ecosystem
  • Proven ability to manage multiple projects effectively that meet deadlines within a fast-paced environment
  • Demonstrated excellent interpersonal skills, including ability to partner with others to handle multiple priorities in a rapidly changing environment

 

Additional Preferred Qualifications:

  • Preferred media/entertainment experience
  • Experience with managing or optimizing in digital ad platforms including DMPs, Google DoubleClick, Facebook/Instagram, Twitter, Innovid, LiveRamp and DSPs (Google DV360, Trade Desk, Verizon Media Group)
  • Basic knowledge of data visualization tools such as Tableau
  • Some limited experience using SQL and the desire to learn more
  • Experience working with cross functional teams to translate business needs into data requirements
  • Basic understanding of advanced media measurement, including brand lift studies, attribution, and media mix modeling

Responsibilities

Senior Analyst, Performance Marketing Analytics

(OMG23 Embed-working directly with Disney)

 

  • Help care for and enhance the world-class brands of The Walt Disney Studios by building relationships with new and established fans through digital paid media
  • Partner with internal media team as well as agency to build cross channel performance marketing media strategy (Facebook, Adwords, Snapchat, Programmatic, Twitter)
  • Assist with auction, audience, pacing optimizations across all Walt Disney Studios Theatrical campaigns which includes 20th Century, Pixar, Marvel, Lucas, Disney Animation and Disney Live Action
  • Assist with day-to-day communication with media agency auction teams
  • Assist with the planning of complex media buys for performance marketing campaigns by offering strategic and tactical insights
  • Maintain and advance knowledge of media technology, buying platforms and analytics tools
  • Assist the Marketing Science team and Manager to update and field regular market research studies
  • Assist the Marketing Science team and Manager to use market research data to track consumer trends concerning major platforms and walled gardens
  • Analyze data sets to discover local trends and patterns during the flight of a campaign that can be exploited for better performance
  • Assist with design and execution of A/B tests, and develop strategic recommendations with a goal of improving performance
  • Interpret, analyze and report results from data testing and performance marketing campaigns in partnership with Marketing Science and Media Agency Analytics teams
  • Assist Marketing Science team with ad hoc projects as needed

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