Negotiator

Agency PHD
ID 2021-1335
Location
US-NY-New York
Category
Planning/Strategy
Type
Full Time

Overview

PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. Brilliant media thinking is in our DNA. 

 

A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide.

 

We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world’s largest advertisers. 

 

Finding a better way is our ethos and sums up how we approach everything – from a new client brief to the way we work.

Qualifications

  • 1-2 years of experience in a Local Investment role
  • Complete knowledge of Radio and TV stations’ programming, facilities, rates and personnel in the market or markets assigned
  • Knowledge of estimating techniques and basic research
  • Knowledge of negotiating techniques
  • Utilize resource materials
  • Effectively utilize Donovan Data System or DataTech
  • Analytical thinking
    • Ability to work with numbers
    • Ability to utilize resource materials
  • Teamwork
    • Ability to work as part of a team
  • Verbal/Written Communication skills
    • Ability to write clearly and concisely and present orally in an articulate and confident manner
    • Ability to effectively and comfortably communicate and interact with clients and vendors
  • Planning and Organization
    • Ability to follow-through on tasks and be detail oriented
    • Ability to effectively and comfortably communicate and interact with clients and vendors

Responsibilities

Negotiation

  • Maintain lowest rate structure available for all clients and track this cost data to ensure an accurate cost guide
  • Work with Director to establish rate card in each individual market
  • Deliver the most efficient costs while estimating the anticipated target audience delivery accurately

Maintenance

  • Negotiate, adjust and monitor schedules to ensure delivery to client goals and estimates
  • Work with Supervisor(s) on account and various agency assignments to meet budget requirements, trp and budget goals
  • Provide tracking reports and post-buy delivery analyses on quarterly and annual bases
  • Fulfill client requests, collect data and information regarding television ratings/programming and industry/ marketplace/ technology trends
  • Execute all buys within client media specifications by the assigned deadlines to ensure client air dates are met
  • Update all current, on-air schedules to ensure station delivery within negotiated agreement and/or to respond to any new problems or opportunities that may develop
  • Manage and monitor clearance of discrepancies and accounting functions for accounts and markets on a timely basis
  • Post-analyze every buy to original audience estimates and negotiate any additional under delivery weight necessary to achieve goals
  • Maintain accurate records of buys, budgets, revisions, credits, etc.
  • Review and resolve billing discrepancies on a timely basis

Strategy and Plan Development

  • Allocate market funds across stations/groups
  • Participate in Action Planning sessions:
    • Understand – provide insights into consumers, brand, product and media
    • Design – identify behaviors, barriers, drivers and apertures; develop communication strategies
    • Create – create specific tangible executional ideas                      
    • Capitalize – bring activity schedule to life; encompass negotiation strategies and implementation of the buy

Media Expertise

  • Attend internal and external media presentations
  • Meet with sales representatives and vendors
  • Keep abreast of industry trends through trade press and current events
  • Master the latest computer software used for Agency functions
  • Make trips to markets: investigate local market conditions and meet with local station representatives to discuss media plans, upcoming buys, opportunities and concerns
  • Communicate pertinent market information to Strategy and account group(s) as necessary
  • Teach the Assistant Analyst media math/estimating principles, computer skills, research methods and negotiation techniques
  • Delegate maintenance responsibilities and check work

 

PHD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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