As every CMO knows, employing technology, data and analytics to business challenges is the cost of entry, not a nice to have. Unlocking the value of consumer data can deliver growth, revenue and ROI, and create differentiation to stay on top. Real-time action is instrumental in driving results within a highly fragmented marketplace.
Annalect is the data and analytics division of Omnicom that provides a variety of services to our clients and media agency partners. As a company, we serve as the foundational data and technology layer in which analytics and insights can be accessed through a single lens. Our main goal is to advance our clients’ advertising and marketing strategies through the use of smart data and technology application that unlock insights and drive business results. Annalect’s unique approach to data and technology – one that relies on transparency, neutrality, and interoperability – allows us to deliver purpose-built and scalable solutions that make data actionable. We have teams of analysts, data and marketing scientists, consultants, and technical experts to help us meet the business goals of our clients.
Join our dynamic and diverse team at Annalect – data solutions for marketers, by marketers.
The Senior Director will be a key leader for our New Business Development efforts, with additional responsibilities overseeing Product Marketing & Design for Omni and Annalect’s capabilities more broadly.
The Senior Director will own the execution of our New Business efforts, consultatively engaging with key partners within Annalect and senior leaders across Omnicom to understand business context and areas for opportunity for a given client or prospect to then design and deliver a suite of Annalect services that will best drive outcomes for the client and help Annalect and Omnicom continue to win new business.
This individual will be expected to understand the breadth of Annalect’s capabilities as well as their application to our current and prospective clients’ books of business. As such, this role will also be expected to provide leadership and direction around all marketing materials, experiences, and branding to both Annalect and Omni, to be used to best communicate the differentiating value of Annalect and Omni to internal and external customers alike.
Business Development - Owning and authoring Annalect New Business Development
Branding & Product Marketing - Marketing at the Brand (Annalect) Level & Product (Omni) Level
Design - Authoring the graphic look and feel of Annalect and Omni