Director, Marketing Science

Agency Annalect
ID 2021-2241
Location
US-IL-Chicago
Category
Marketing Science/Data Science
Type
Full Time

Overview

As every CMO knows, employing technology, data and analytics to business challenges is the cost of entry, not a nice to have. Unlocking the value of consumer data can deliver growth, revenue and ROI, and create differentiation to stay on top. Real-time action is instrumental in driving results within a highly fragmented marketplace.

 

Annalect is the data and analytics division of Omnicom that provides a variety of services to our clients and media agency partners. As a company, we serve as the foundational data and technology layer in which analytics and insights can be accessed through a single lens. Our main goal is to advance our clients’ advertising and marketing strategies through the use of smart data and technology application that unlock insights and drive business results. Annalect’s unique approach to data and technology – one that relies on transparency, neutrality, and interoperability – allows us to deliver purpose-built and scalable solutions that make data actionable. We have teams of analysts, data and marketing scientists, consultants, and technical experts to help us meet the business goals of our clients.

 

Join our dynamic and diverse team at Annalect – data solutions for marketers, by marketers.

Qualifications

  • Bachelor’s degree in Marketing, Statistics, Mathematics, Economics, Engineering, Information Management, Social Sciences or business-related fields. Advanced degree is preferred
  • 8+ years of experience at a media agency, marketing analytics firm, or in a quantitative, data-driven field
  • Subject matter expertise in Marketing Mix Modeling (MMM), practicing for at least 5+ years
  • 2+ years in direct extensive external client support and management experience are a must
  • Excellent communication and presentation skills
  • Excellent strategic thinker who is willing to take risks and challenge the status quo
  • Strong leader who can demonstrate analytic skills, problem solving, and independent decision making
  • Ability to clearly explain complex ideas to multiple audiences and respond to questions
  • Familiarity with marketing technology (e.g. Data Management Platforms), ad-serving (e.g. Google DCM, Atlas), and web analytics tools (e.g. Google Analytics, Adobe Analytics)
  • Some knowledge and experience with syndicated research sources/tools (e.g. ComScore, Nielsen, GfK MRI, Simmons, etc.)
  • Some exposure to Multi-touch Attribution (MTA) (hands-on coding or leveraging insights from MTA vendors), machine learning analysis (time series analysis, ANN’s/RNN’s), and/or other branches of market research (custom survey research, advertising testing or tracking, new product research, etc.)
  • Proficiencies in R/Python, and SQL are required

Responsibilities

We are seeking a Director, Marketing Science to join a team a focused on digital attribution and mixed marketing analysis for Fortune 500 companies. Our goal is to help clients understand the impact of their marketing, and how different advertising decisions affect client goals (e.g. unit sales, revenue, market share). Our expertise is applied across Omnicom Media Group to help boost advertising effectiveness.

  • Manage a team of managers and analysts in econometric multi-source attribution, addressable attribution, and segmentation analyses
  • Employs econometric and multivariate modeling skills
  • Lead multi-source attribution (marketing mix) services within Annalect
  • Oversee consulting engagements with clients and agency teams
  • Translate data into clear, compelling, and actionable insights by leveraging advanced analytics tactics conducted by central resources
  • Collaborate with marketing partners and strategy teams to understand business and marketing objectives and develop analytics approaches to meet those objectives
  • Present to clients, with the support of the functional specialists, the results of analyses and research projects in a clear and insightful narrative, digestible by a lay person
  • Lead understanding of consumer and marketplace behaviors, particularly those that most impact business and marketing goals
  • Evaluate data and research/analytics vendors for client needs or as they approach clients
  • Work with third party research/analytics vendors to design and set up projects for clients
  • Aid in the development and execution of the measurement plan

 

Annalect is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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