Agency Optimum Sports
ID 2021-2258
US-NY-New York
Full Time


Optimum Sports is the dedicated sports marketing agency within OMG. Unlike traditional sports marketing agencies, Optimum Sports operates in both the Sports Sponsorship and Sports Media landscapes. With the combination of both disciplines under a single offering, Optimum Sports is able to provide its clients with unique and advantageous marketplace leverage through which it delivers cohesive, multi-platform sports marketing strategies. Ingrained with the latest research and ROI tools, Optimum Sports facilitates everything from Ideation to Execution to Actualization.


Our approach integrates media, investment, property, and insights to develop strategy, manage negotiation and execution, and evaluate performance of partnerships. Established in 2003, we continue to innovate in the sports marketplace and build solutions for our constantly evolving world. 


  • Undergraduate degree required, preferably in Marketing, Business, Sports Management and/or Communications
  • Graduate or professional degree, or equivalent experience, recommended
  • 5-7 years of experience that provides aforementioned skills and abilities
  • Strong ability to effectively communicate ideas in both a written and verbal setting
  • Expert in industry knowledge and understanding of sports marketing vernacular and trend
  • Ability to work well under pressure and deliver assignments under deadline
  • Ability to effectively and intelligently communicate with clients, internal strategy teams, alternate OMG SBU’s and other agencies as needed
  • Ability, willingness, and flexibility to work beyond the normal hours of the traditional workday
  • “Self-starter” traits are essential
  • High level of proficiency in word, excel, power point and online research
  • Efficiency, organization and ability to handle multiple tasks
  • Ability to perform and thrive in both a structured and unstructured environment
  • Strong working knowledge and passion for global soccer landscape a plus
    • Passion for the sport – potentially played collegiately or above and/or follow extensively
    • Strong knowledge of European clubs and top 5 leagues, South American club competitions and national teams/tournaments
    • Experience in building out 360 marketing plans specifically surrounding the sport
    • Media partner expertise outside of the US a plus


The Supervisor reports directly to the Associate Director and serves as the direct line of communication with clients on both media and sponsorship levels. He/she will analyze, design, initiate, and oversee sponsorship marketing and media strategies for assigned client(s). This includes the overall investigating of opportunities, evaluating them for fit with client/brand objectives, negotiating best terms on behalf of the client, managing day-to-day execution, and providing follow-up analysis of instituted programs, as needed.

  • Develop broad understanding of clients’ businesses and needs
  • Solicit, evaluate, and negotiate sponsorship and media packages as they relate to overall client business strategies and/or client sports sponsorship assets
  • Proactive in identifying new projects and business opportunities with existing clients
  • Works in direct cooperation with, and handles all strategy for, respective strategy teams
  • Interacts with members of other SBU’s as the respective disciplines of those SBU’s are pertinent to proposed and executed sponsorship marketing strategies
  • Is direct contact for other Omnicom marketing and creative agencies involved on the sports business initiatives for each respective client
  • Manages junior staff (at any point 1-3 personnel) and is involved with evaluation of existing staff and consideration of potential employees
  • Responsible for continual briefing of unit Directors for the purpose of keeping their engagement in client initiatives, as well as for managing demands of Directors
  • Travels as required (often times on weekends) for presentations, meetings and other client or industry events
  • Core competencies include formulating marketing strategies, evaluating sponsorship proposals, and managing client services
  • Design decks and word documents that convey strategy supported with appropriate research
  • Produce relevant research from databases, industry trades and additional sources


Optimum Sports is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.


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