Director, Activation Analytics

Agency OMG Shared Services
ID 2021-2428
Location
US-NY-New York
Category
Planning/Strategy
Type
Full Time

Overview

As a leading global media network, Omnicom Media Group (OMG) sets itself apart with an agile, client-first approach that helps businesses thrive today and into the future. With more than 21,000 employees globally, OMG has the talent, expertise and clout to deliver unprecedented levels of innovation for our clients. The group is comprised of global, award-winning agencies Hearts & Science, OMD and PHD. From leadership to entry-level talent, we are a diverse mix of ages, genders, ethnicities, skill sets and backgrounds. Unlocking the potential of our world-class talent is Omni, the industry's first marketing operating system which transforms data into actionable insights for better business outcomes.

Qualifications

  • Bachelor’s degree (advanced degree is preferred)
  • 7-10 years of experience, preferably in Marketing Analytics
  • Leading Innovation for clients or internal processes using data, technology, and applied analytics across multiple stake holders
  • Knowledge and experience in AdTech and MarTech platforms/solutions: Programmatic marketplace and related technologies that supports the programmatic marketplace, ad-serving and web analytics tools, CRM matching and identity resolution solutions, clean rooms, etc.
  • Ability to code in SQL to interpret data (hands-on experience is required)
  • Familiarity with database design, data modeling and ETL process
  • Ability to clearly explain complex ideas to multiple audiences and respond to questions
  • Excellent project management skills with an ability to set and achieve goals, meet deadlines and act with a strong sense of urgency without compromising executional excellence

Qualities

  • Curiosity and Forward Thinking - A natural and persistent inclination to explore, discover, and learn, and a general fascination with analytics. The drive to go beyond asking “what?” to ask “why?”; a commitment to digging beneath the surfaces and interrogating information versus accepting it at face value.
  • Collaboration - A desire to create a collaborative working environment where the notion of team comes before companies.
  • Adaptability, Flexibility and Resilience - A comfort with fast paced, intense, changing business and everything that comes with that. Client’s shift strategic direction incredibly fast, you must have a temperament that enjoys and reacts positively to change.
  • Problem solving - An ability to figure out and solve problems on your own, leveraging all resources available.
  • Creativity - A knack to think, solve problems in non-linear ways and connect dots to craft compelling stories.
  • Confidence - A willingness to share opinions and present recommendations with conviction.

Responsibilities

Omnicom Media Group (OMG) continues its heritage as a leader in Analytic Marketing Services as we bring to market new expanded capabilities on Activation Analytics. Activation Analytics brings deep expertise across all media activation data enabling industry leading efficiency and performance at scale across all screens and media formats. We leverage our deep knowledge executing activation analytics across ecosystem data clean rooms to deliver on our core pillars of service: Savings, Performance, Supply Path, and Consulting. We are currently recruiting for a highly motivated, talented, and experienced individual to lead innovation and capability development across OMG North America Agencies for Programmatic Media, Cross Screen Digital, Search, and Commerce.

 

As the Director of Activation Analytics, reporting to the SVP of Activation and Investment Analytics, this position is responsible for leading innovative projects and establishing scalable processes, from analysis to implementation to measurement, for enterprise clients by partnering with leaders across OMG agencies. This person will work closely with other members of the Center of Excellence in creating innovative products and identifying opportunities for unique solutions to be built. Specifically, this role is responsible for developing and advancing our strategies for combining across existing a new ecosystem clean rooms to drive innovation in applied use of data from varied levels of granularity. 

  • Work with activation leadership to evangelize, across OMG agencies, the use of best practice platforms and approaches for Activation Analytics with Programmatic Media, Cross Screen Digital, Search, and Commerce
  • Take initial pilots and existing capabilities to scale with activation analytics teams across OMG agencies to advance innovation and capability adoption
  • Partner with the Activation Analytics agency teams on the analysis and optimization of ecosystem data using clean rooms and/or other analytics platforms (e.g., Google ADH, Facebook Advanced Analytics, Amazon Marketing Cloud, etc.)
  • Guide and help sell in, with agency client teams, advanced Activation Analytics capabilities
  • Become the go to expert for activation analytics teams to answer Programmatic Media, Cross Screen Digital, Search, and Commerce questions
  • Be the voice of the activation analytics user community for the buying types owned and work with activation leadership & Annalect to input user community needs into platform partnerships and OMG built solutions
  • Lead and mentor the broader activation analytics community: Continually assess capabilities

 

OMG is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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