Associate Director, Programmatic

Agency OMG23
ID 2021-2444
Full Time


OMG23 is the new Omnicom Media Group agency dedicated to Walt Disney Studios and Disney's multiple television networks. At OMG23, we have the privilege of partnering with Disney on the planning, buying and implementation of its integrated ad campaigns for some of the entertainment industry's most iconic brands. Our Walt Disney Studios team works on titles that include a wide variety of blockbuster films distributed under the Walt Disney Studios, Marvel Studios, Lucasfilm, Pixar Animation Studios, Walt Disney Animation Studios, 20th Century, and Searchlight banners. We are also proud to be Disney's Agency of Record for their premier television networks including ABC, ABC News, Disney Channels, Freeform, National Geographic and FX. We live movies and TV. If you do too, see below for an opportunity to join our team.


We encourage you to apply if the below describes your experience and talents: 


  • Bachelor’s degree with demonstrated experience in programmatic strategies and execution 
  • Minimum of 4-6 years of experience in paid social and paid search execution 
  • Deep knowledge of ad products and buying mechanisms of all programmatic platforms and industry resources (DSPs, SSPs, exchanges, data providers, and inventory providers) 
  • Experience optimizing video and display marketing campaigns across DSPs and ad-serving platforms 
  • Experience in search and social a plus 
  • Strong team management and interpersonal communication 
  • Ability to collaborate and managing teams with strong leadership skills and team player mentality 
  • Strong presentation skills  
  • Excellent skills in MS Office: Excel, Word and PowerPoint 
  • Knowledge of ad serving, tagging, and media billing tools a plus 
  • Experience working with entertainment, studio, or tune-in background experience or related industry a plus 



The Associate Director, Programmatic (AD) is responsible for managing the strategy and execution of Disney’s paid programmatic media plans. The AD is responsible for working with the Programmatic team across their specialty platforms to develop a campaign strategy which supports the client goals and integrates into the broader paid media plans. They play a key role in the translation of marketing and media objectives into overall programmatic strategies. The AD is also responsible for identifying and educating on emerging market trends and technologies as they relate to search and social.   


Responsibilities include:  


  • Must have strong knowledge of the paid programmatic landscape and best practices (DSPs, SSPs, exchanges, data providers, inventory providers) 
  • Identify client goals/objectives and lead the development of strategies and tactics for current campaigns  
  • Ensure integration and coordination between various internal teams by updating and informing them on the status of all account projects.  
  • Stay current with programmatic ‘first-to-market’ opportunities and emerging technologies  
  • Provide POV for staff and clients on new technologies and vendor partners 
  • Build strong relationships with senior-level client counterparts and manage day-to-day relationships including strategic oversight and overall problem solving/troubleshooting  
  • Manage team of Supervisors, Specialists and Coordinators in the development, implementation and maintenance of multiple and simultaneous media plans including strategy development, project management, report delivery, and client communication.  
  • Manage budgets for all campaigns across Disney fiscal year  
  • Ability to write clearly and concisely and present orally in an articulate and confident manner 
  • Check for accuracy, timeliness and quality of all team outputs 
  • Responsible for facilitating each team member’s development  


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