Associate Director, Out of Home

Agency OMG23
ID 2021-3166
Location
US-CA-Burbank
Category
Planning/Strategy
Type
Full Time

Overview

OMG23 is the new Omnicom Media Group agency dedicated to Walt Disney Studios and Disney’s multiple television networks. At OMG23, we have the privilege of partnering with Disney on the planning, buying and implementation of its integrated ad campaigns for some of the entertainment industry’s most iconic brands. Our Walt Disney Studios team works on titles that include a wide variety of blockbuster films distributed under the Walt Disney Studios, Marvel Studios, Lucasfilm, Pixar Animation Studios, Walt Disney Animation Studios, 20th Century, and Searchlight banners. We are also proud to be Disney’s Agency of Record for their premier television networks including ABC, ABC News, Disney Channels, Freeform, National Geographic and FX. We live movies and TV. If you do too, see below for an opportunity to join our team.

Qualifications

We encourage you to apply if the below describes your experience and talents:

 

  • Bachelor’s degree
  • Minimum of 4-6 years of OOH media planning experience; Entertainment experience a plus
  • Strong team management and interpersonal communication
  • Ability to collaborate and work as part of a team
  • Strong presentation skills
  • Excellent skills in MS Office: Excel, Word and PowerPoint
  • Knowledge of Adobe Photoshop, InDesign a plus

Responsibilities

The Associate Director, OOH is responsible for collaborating with clients to help lead the strategic direction with the team.  The AD is responsible for communicating with interdepartmental teams to develop a holistic campaign strategy which supports client goals.  The AD is also responsible for identifying and educating on emerging market trends and technologies as they relate to specific campaigns. 

 

Responsibilities include:

 

  • Responsible for communicating with management on account and group status
  • Identify client goals/objectives and lead the development of strategies and tactics for current campaigns
  • Stay current with consumer consumption habits, ‘first-to-market’ opportunities and emerging technologies
  • Provide POV for staff and clients on new technologies and vendor partners
  • Build strong relationships with senior-level client counterparts and manage day-to-day relationships
  • Manage team of Supervisors, Planners and Assistant Media Planners in the development, implementation and maintenance of multiple and simultaneous media plans within the offline and online environment
  • Analyze competitive activity in the marketplace
  • Thorough knowledge of the principles of OOH advertising as well as an understanding of media concepts and terms, creative and budget requirements
  • Ability to write clearly and concisely and present orally in an articulate and confident manner
  • Thorough knowledge of the dynamics of media: how each media element performs alone, how they perform together and how they are constantly changing
  • Responsible for facilitating each team member’s development

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