Supervisor, Digital Audience Planning

Agency Hearts & Science
ID 2021-3192
Location
US-NY-New York
Category
Planning/Strategy
Type
Full Time

Overview

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

 

Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

Qualifications

  • 3-4 years of experience and expert knowledge of the digital landscape, including 1-2 years’ team/work management experience 
  • Experience with client-direct interaction
  • Experience working with large data sets and understanding of methodologies for evaluating data
  • Ability to self-manage, juggle multiple priorities, and pay strong attention to details 
  • Excellent written and verbal communication skills 
  • Proven ability to work with and influence cross-functional teams 
  • Strong knowledge of MS Excel and ability to coach others in shortcuts
  • Some knowledge of audience insight and reporting tools is preferred

Responsibilities

As a Supervisor on our Digital Planning team, you will play a key role in discovering insights to impact the brand’s media strategy. You'll work across client categories to observe performance and collaborate closely with the digital activation team to maintain quality control by ensuring best practice is communicated and in place. As a working manager, you'll work with a variety of brands and personalities both internally, and externally, and will need to be able to think creatively to apply your knowledge and experience to solve a diverse list of client needs. 

 

Core responsibilities include, but are not limited to the following:

  • Mentoring and managing team of Strategists 
  • Working with a variety of audience insights tools to discover new audiences 
  • Collaborating with various team leads to uncover insights
  • Developing new audience segments 
  • Collaborating closely with marketing science and digital activation teams for cross-category reporting/insights, measurement framework, and optimizations
  • Working closely with the Digital Activation team to ensure the proper data and insights are leveraged in the tactical planning process and are reflected in their client-facing documents 
  • Maintaining centralized view of cross-channel audience insights and reporting 
  • Responsible for cross-category learnings & insights (mid- and post-campaign)
  • Supporting special, cross-category projects 
  • Supporting brand-specific projects & client deliverables 
  • Supporting efforts to test creative formats within a variety of digital channels 
  • Assisting with digital channel budget allocation 
  • Identifying cross-channel creative insights and develop creative best practice 
  • Managing some client communication, and other external parties (e.g., creative agencies) 
  • Meeting with suppliers to uncover new data sources and insight tools

 

Hearts & Science is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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