Associate Director, Marketing Science

Agency Annalect
ID 2021-3203
Location
US-NY-New York
Category
Marketing Science/Data Science
Type
Full Time

Overview

As every CMO knows, employing technology, data and analytics to business challenges is the cost of entry, not a nice to have. Unlocking the value of consumer data can deliver growth, revenue and ROI, and create differentiation to stay on top. Real-time action is instrumental in driving results within a highly fragmented marketplace.

 

Annalect is the data and analytics division of Omnicom that provides a variety of services to our clients and media agency partners. As a company, we serve as the foundational data and technology layer in which analytics and insights can be accessed through a single lens. Our main goal is to advance our clients’ advertising and marketing strategies through the use of smart data and technology application that unlock insights and drive business results. Annalect’s unique approach to data and technology – one that relies on transparency, neutrality, and interoperability – allows us to deliver purpose-built and scalable solutions that make data actionable. We have teams of analysts, data and marketing scientists, consultants, and technical experts to help us meet the business goals of our clients.

 

Join our dynamic and diverse team at Annalect – data solutions for marketers, by marketers.

Qualifications

  • Bachelor’s degree in Statistics, Mathematics, Economics, Engineering, Information Management, Social Sciences or Business/Marketing related fields (advanced degree - MBA/MS - is preferred)
  • At least 6 years of experience in a quantitative data driven field with at least 2-4 years of people management experience.
  • Experience building, utilizing, and communicating MMM | MTA model outputs and insights
  • 1+ years of experience in consumer strategy, insights, or business intelligence
  • Very strong excel skills (Vlookups, Pivot Tables, Macros and other advanced functions)
  • Experience with delivering and operationalizing reporting solutions for clients
  • Strong understanding of the media environment, particularly in regards to planning, strategy, and implementation. Should also be familiar with major players on the vendor side.
  • Excellent communication and presentation skills are a must
  • Excellent strategic thinker who is willing to take risks and challenge the status quo
  • Strong leader who can demonstrate analytic skills, problem solving, and independent decision making
  • Ability to clearly explain complex ideas to multiple audiences and respond to questions
  • Familiarity with at least some of the following tools: marketing technology (e.g., Data Management Platforms), ad-serving (e.g., Google DCM, Atlas), web analytics (e.g., Google Analytics, Adobe Analytics), social (e.g., Facebook Insights, Twitter Insights, Crimson Hexagon)
  • Knowledge and experience with syndicated research sources/tools (e.g., ComScore, Nielsen, GfK MRI, Simmons, etc.)
  • Experience with marketing mix modeling/econometric analysis and/or other branches of market research (custom survey research, advertising testing or tracking, new product research, etc.)
  • Experience with advanced data management programs (SQL, Access, etc.)
  • Experience with other coding languages (R, Python, etc.)
  • Experience with data visualization platforms (Qlikview, Plotly, SAS, Tableau, etc.)
  • Prior agency experience a big plus
  • Basic understanding of databases and Data Modeling
  • Passion for mentoring and coaching others

Responsibilities

  • Translate data into clear, compelling, and actionable insights by leveraging advanced analytics tactics conducted by central resources
  • Building, reviewing, and publishing marketing mix models and/or multi-touch attribution models
  • Collaborate with marketing partners and strategy teams to understand business and marketing objectives and develop analytics approaches to meet those objectives
  • Present to clients, with the support of the functional specialists, the results of analyses and research projects in a clear and insightful narrative, digestible by a lay person
  • Lead understanding of consumer and marketplace behaviors, particularly those that most impact business and marketing goals
  • With the leaders of the functional specialty teams, keep track of projects being run by the Functional Specialists to ensure they are done on time and to right level of quality
  • Support new business efforts including development of the strategy, creation of the pitch story, and participation in the presentations
  • Evaluate data and research/analytics vendors for client needs or as they approach clients
  • Work with third party research/analytics vendors to design and set up projects for clients
  • Aid in the development and execution of the measurement plan
  • Create specific research awards submissions and contribute to awards submissions
  • Ensure timely follow through on all scheduled and ad hoc deliverables
  • Lead, mentor, and train managers and analysts

 

Annalect is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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