Analyst, Performance TV

Agency Resolution Agency
ID 2021-3220
Location
US-NY-New York
Category
Planning/Strategy
Type
Full Time

Overview

At Resolution, we believe that ALL MEDIA IS PERFORMANCE MEDIA. We take a brand forward approach to performance – considering context and setting expectations. We understand the tension between balancing a brand’s need for recognition with accountability in action. We understand the now—and help you grow toward what’s next. 

 

We take the mantra of “Masters of Craft, Resolute in Practice”, as a full-service media agency for high-growth, future-focused clients. With the backing of Omnicom Media Group’s best-in-class industry leadership and marketplace clout, we’ve combined over 200+ experts with omnichannel backgrounds to create the most effective performance offering available. 

 

HQ’d in NY, our 200+ talented team can be found in Charlotte, Chicago, Dallas, LA and Florida.

Qualifications

  • Bachelor’s Degree
  • 1-2 years of TV planning experience with strong foundation of media planning fundamentals and metrics
  • Skilled in analyzing and interpreting data and research to help glean meaningful insights to inform strategic and media choices
  • Proficient in utilizing MS Office Suite (PowerPoint, Excel, Word, Outlook, Teams) and syndicated research and competitive monitoring tools
  • Excellent written and verbal communication skills; presenting experience preferred. Exuding confidence and comfort during virtual and in-person meetings and presentations is essential
  • Ability to multi-task while demonstrating impeccable attention to detail and organization
  • Ability to collaborate well with staff, clients, and vendors at all levels
  • The desire to learn and grow and take on increasing responsibility
  • Strong business acumen and interpersonal skills

Responsibilities

As the Analyst, Performance TV reporting to the Associate Director, Performance TV, your role will involve supporting a team responsible for developing performance TV strategies, implementing best practices and designing activation plans that best align with their client’s business objectives.

  • Work closely with your strategy teams, activation teams, and marketing science teams to design performance TV strategies and plans that deliver on client objectives
  • Leverage performance data to identify insights that can be applied to media plan development, schedule development and schedule optimization
  • Craft and present comprehensive points-of-view on new media opportunities and media and marketplace trends
  • Perform competitive analyses, glean insights and trends for competitors and the category, and make recommendations based on key findings
  • Prepare well-articulated client media performance reports and determine optimization recommendations that help drive positive gains in key performance indicators
  • Stay apprised of new developments in the media landscape; meet with media partners and publishers on a regular basis to get early looks at programs and tactics that are strategically aligned with client’s business goals
  • Become a primary point of contact internally for colleagues in other functional areas, and for agency partners and clients by working to actively gain their reliance on you/the team
  • Help to train and guide the Assistant Analyst as they learn the fundamentals of the planning process
  • Delegate work and provide oversight to ensure that deliverables are timely, accurate, and up to the standard of quality established by the team

 

Resolution is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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