Strategist, Social Media

Agency Hearts & Science
ID 2021-3487
Location
US-NY-New York
Category
Planning/Strategy
Type
Full Time

Overview

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

 

Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

Qualifications

Education & Experience

  • Bachelor’s degree in Marketing/Advertising, Communications, MIS or statistics preferred
  • 1-3 years of work experience in biddable or paid media at an agency or in-house
  • In-depth understanding of Pay-Per-Click (PPC) campaign management and optimization practices
  • Understanding of forecasting, budgeting and pacing, campaign creation, and optimization tactics
  • Strong program management and organizational skills with the ability to manage multiple projects and priorities at once
  • Knowledge and understanding of basic business concepts
  • Well-developed analytical abilities for extracting insight from marketing data
  • Exceptional interpersonal and communication skills, both written and verbal

Responsibilities

Our Strategists ensure that search marketing programs are tasked properly, completed as scheduled, and meeting or exceeding our clients' goals. Successful Strategists are confident; they are analytical thinkers who have an eye for detail and an obsession with delivering on commitments. They thrive in fast-paced environments where "the only constant is change," and they work best when part of a diverse team of brilliant and talented people. 

 

Core responsibilities include, but are not limited to the following:

  • Demonstrating strategic insight to develop and implement long-term execution plans to meet client’s stated business objectives
  • Tracking progress, execution, and consistency of campaigns
  • Effectively presenting strategic and tactical plans to clients and internal teams
  • Facilitate and manage forecasting, budgeting and pacing, campaign creation, and optimization
  • Identifying campaign expansion opportunities based on solid understanding of business concepts and client objectives
  • Extracting insight from data and plan next steps across multiple marketing mediums
  • Set 90-day execution plan(s) to achieve key metrics (KPIs)
  • Managing relationship with the search engines and technology partners such as DoubleClick and Omniture

 

Hearts & Science is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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