Associate Director, Digital Activation

Agency OMD
ID 2021-3498
Location
US-CA-Los Angeles
Category
Planning/Strategy
Type
Full Time

Overview

MOST CREATIVE MEDIA AGENCY NETWORK | 11 TIMES IN A ROW BY THE GUNN REPORT

ADWEEK’S GLOBAL MEDIA AGENCY OF THE YEAR 2019 & 2020

 

OMD USA is a proud part of the global OMD network. In the US, we have 2,250+ people across 9 offices, dedicated to delivering insights that unlock demand potential, ideas that ignite consumer desire and results that accelerate business growth for our clients. We are a dynamic, creative and influential agency network that collectively combines to make OMD the most awarded agency network in the world.

Qualifications

  • Collaborative nature and experience with media owners, agency business units, and creative agency partners
  • Comfort level with data, analytics and measurement, and various data sources and methodologies
  • Thorough knowledge of the principles of marketing/advertising, understanding of media concepts, and creative requirements
  • Minimum 5+ years of digital industry related experience
  • Uses alternative analytical approaches to solve media problems
  • Writes clearly and concisely and present orally in an articulate and confident manner
  • Effectively and comfortably communicate and interact with clients and effectively negotiate on the client’s behalf
  • Articulates objectives, opportunities and techniques
  • Ability to train and inspire team

Responsibilities

The Associate Director, Digital Activation role is to provide the highest level of media leadership on a client’s business on a day-to-day basis. This involves having an expertise in all digital media principles and applying them to a client’s business. A successful AD must be an effective communicator and possess the ability to both work and lead a group in a team environment. The AD must lead and foster a strong level of integration among all groups within OMD and partner agencies. 

  

Digital Authority

  • Be the go-to for all things digital for your client and internal strategy team
  • Grow relationships with clients, become the trusted resource for marketplace information
  • Identify new/innovative digital opportunities for the client, when appropriate  
  • Provide point-of-view on various technologies, partners, platforms and opportunities in the marketplace
  • Meet with media sales executives and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business and foster strong relationships between OMD and the marketplace 
  • Keep abreast of industry trends (trade press, seminars, events, competitive) that may impact a client’s business
  • Be well versed in all aspects and details of the campaign programs from concept to executional details

Process Driven

  • Ensure that all clients financials are reconciled 
  • Ensure that the OMD digital planning process is followed, opportunities are being tracked and reflected accurately
  • Ensure that timesheets of team members are being captured and reflected accurately

Motivator & Teacher

  • Supervise development, implementation and maintenance of media plans
  • Facilitate each team member’s development and educate them on process
  • Continually learn and gain expertise in new technologies and share that knowledge throughout the team

Critical Thinker

  • Hungry for insights and can defend thinking with data, mine, harmonize and elevate insights
  • Uncover new targeting opportunities to buy more efficiently and better understand the outcomes we drive for clients
  • Mine, harmonize and elevate insights across various data sources; analyze and optimize plans based on KPI’s
  • Negotiate plans and Terms and Conditions in terms of business points and flag any inconsistencies or issues with GD

Collaborative Partner

  • Embrace and drive results; build partnerships with others on behalf of clients
  • Provide support to internal groups within OMG and determine the best way to integrate and leverage all resources

 

OMD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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