Associate Manager, Digital Activation

Agency OMD
ID 2021-3519
Location
US-CA-Los Angeles
Category
Planning/Strategy
Type
Full Time

Overview

MOST CREATIVE MEDIA AGENCY NETWORK | 11 TIMES IN A ROW BY THE GUNN REPORT

ADWEEK’S GLOBAL MEDIA AGENCY OF THE YEAR 2019 & 2020

 

OMD USA is a proud part of the global OMD network. In the US, we have 2,250+ people across 9 offices, dedicated to delivering insights that unlock demand potential, ideas that ignite consumer desire and results that accelerate business growth for our clients. We are a dynamic, creative and influential agency network that collectively combines to make OMD the most awarded agency network in the world.

Qualifications

  • Bachelor’s degree, preferably with a concentration in Advertising, Marketing, Communications and/or related field
  • 1+ years of digital media buying, negotiation and implementation experience in an agency environment is required
  • Aptitude for mathematical concepts and an understanding of the digital marketplace
  • Avid explorer and user of multi-digital vehicles; knowledge of the relationship opportunities between onandoffline media
  • Able to understand application of, use of industry tools such as (DDS/Prisma, ComsCore, Nielsen, AdViews, eMarketer, etc.)
  • Excellent presentation, verbal, and written skills

Responsibilities

The Associate Manager, Digital Activation is the daytoday steward on the business and is on the front lines of developing and activating both tactical and custom digital recommendations to meet our clients’ goals. They are a Digital native, curious about unique emerging opportunities and prepared to provide a pointofview, recommendation, and optimization recommendations based on campaign performance. They are the primary contributor to the development of the Associate(s), guiding them through the fundamentals of the planning process (inclusive of partner evaluation, negotiation, reporting, optimization, insight generation, billing, etc.), while also being a key touchpoint to stakeholders across the organization and the client for day to day management and support.

  

Digital Native 

  • Craft and execute innovative and tactical plans that deliver against and the overarching brand and business objectives
  • Evaluate and assess vendors using proprietary research tools and industry knowledge
  • Negotiate and execute media buys, collaborate with digital partners to develop test and learn opportunities
  • Participate or lead campaign activation and provide client updates on campaign status

Marketplace Navigator

  • Be up to speed and fluent on the ever-evolving digital landscape and industry trends
  • Attend publisher meetings and develop expertise in digital opportunities, new technologies, digital platforms, innovation, research insights and capabilities, industry learning, etc.
  • Collaborate with inter-agency teams and external partners (such as creative agencies, PR, etc.) to manage client needs across all campaign layers

Process Driven

  • Responsible and accountable for providing visibility into RFP and plan submissions within the internal planning process to identify opportunities for added client benefits and savings
  • Manage trafficking process with outside agencies/publishers, perform campaign QA, retrieve creative specifications from publishers, and coordinate with creative agencies for asset delivery and campaign launch
  • Maintain the client billing process with the Associates

Analytical

  • Analyze and optimize plans based on KPI's and surface insights from data for client reporting
  • Develop and present client facing reports on a variety of topics (i.e. results, competitive, billing, etc.)

Solutions and Priority Oriented

  • Help navigate challenges and find solutions and not be afraid to ask for help
  • Stay on top of client deliverables and ensures on time delivery
  • Develop and train the Associate(s), via mentorship, arrange training sessions and manage their daily workflow/tasks

 

OMD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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