Director, Marketing Science

Agency Resolution Agency
ID 2021-3544
Location
US-NY-New York | US-NC-Charlotte | US-CA-Los Angeles
Category
Marketing Science/Data Science
Type
Full Time

Overview

At Resolution, we believe that ALL MEDIA IS PERFORMANCE MEDIA. We take a brand forward approach to performance – considering context and setting expectations. We understand the tension between balancing a brand’s need for recognition with accountability in action. We understand the now and help you grow toward what’s next. 

 

We take the mantra of “Masters of Craft, Resolute in Practice”, as a full-service media agency for high-growth, future-focused clients. With the backing of Omnicom Media Group’s best-in-class industry leadership and marketplace clout, we’ve combined over 200+ experts with omnichannel backgrounds to create the most effective performance offering available. 

 

HQ’d in NY, our 200+ talented team can be found in Charlotte, Chicago, Dallas, LA and Florida.

Qualifications

  • 7+ years’ experience in data driven digital analytics role
  • Must have solid understanding and work experience with data science function in a data-driven media agency
  • Data science experience in creating 1st party and 3rd party audiences and provide audience insights
  • Strong experience in data processing and analyzing event-level data/big data using SQL, R or Python
  • Understanding of syndicated research tools such as Nielsen IMS and various research methodologies
  • Understanding of TV, programmatic, search, social, native, video, display, and other online advertising channels (understanding of offline channels is a plus)
  • Strong organizational, verbal, and written communication and presentation skills
  • Expert in Microsoft Excel skills and proficiency in other statistical and data management tools
  • Experience in leading measurement and analytics platforms (DMP’s, DoubleClick, GA 360, ComScore, etc.)
  • Some familiarity with top digital platforms:
    • DMP (Adobe, Neustar, etc.)
    • DoubleClick: Search, Display, Campaign Manager, Audience Center
    • Google Analytics 360
    • Attribution Vendors (e.g., Adometry/GA 360, Visual IQ)
    • Measurement Tools (e.g., ComScore, Nielson)
  • Most importantly, the candidate must possess a strong inner drive to redesign the digital media landscape, enjoy working with some of the finest minds in the industry, and truly be a part of something unique that will have a lasting impact on the Omnicom network of agencies

Responsibilities

The Director will be a key team member responsible for areas including, but not limited to: campaign reporting and measurement, data science and audience creation and insights development, audience analysis. This role will partner with other marketing science team members to deliver innovative and best in class analytics approaches. Additionally, the individual will also work with strategy and account teams to integrate data insights and analysis into broader client deliverables.

  • Manage agency research & insights tools
  • Lead data collection, coding, QA and harmonization and insights-driven analytics for client deliverables
  • Assist with development, deployment, and application of advanced measurement (e.g., MTA, MMM) and audience creation (1st party or 3rd party)
  • Provide custom analytical support in delivering measurement framework
  • Partner with account, data science and marketing science leadership to develop insights driven strategies grounded in data aggregated from primary digital analytics platforms and other available 1st and 3rd party data sources
  • Develop effective relationships with key client contacts and business partners, taking lead on data and analytics focused initiatives and communication
  • Help to automate reporting and other recurring client deliverables
  • Develop client deliverables with clearly articulated data-driven insights and recommendations
  • Proactively identify data-driven solutions that enhance planning, measurement and optimizations based on understanding of client business challenges

 

Putting people first starts with listening and learning. 

Resolution is committed to creating a diverse environment and is proud to be an equal opportunity employer.

We are on a mission is to nurture and harmonize diverse ideas, experience, and people to achieve a united culture of committed, forward-thinking individuals where everyone feels a sense of belonging and representation.

 

Resolution is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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