At Resolution, we believe that ALL MEDIA IS PERFORMANCE MEDIA. We take a brand forward approach to performance – considering context and setting expectations. We understand the tension between balancing a brand’s need for recognition with accountability in action. We understand the now—and help you grow toward what’s next.
As the Associate Director, Marketing Science, reporting to the Director, will be tasked with overseeing and delivering analytics strategies tied to business and marketing performance. This individual will be a key team member responsible for areas including, but not limited to: measurement, insights development, audience strategy, experimental design and attribution. The Marketing Science AD who has a strong performance media background, will also play a critical role across the organization. It is expected this individual will contribute to our Analytics knowledge base and the effective training of all staff on analytics related topics. This individual will also play a role in shaping our platforms and technology strategy – partnering with our digital centers of excellence to support the development of analytics platforms and the procurement of 3rd party licensed platforms and technology.
As a pivotal member within our Marketing Sciences team, the below will give you a sense of what your daily, weekly interactions can encompass and consist of: