Senior Director, Marketing Science

Agency Hearts & Science
ID 2021-4079
Location
US-NY-New York
Category
Marketing Science/Data Science
Type
Full Time

Overview

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

 

Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

 

As the Senior Director at Hearts & Science you will serve as a senior Marketing Science lead for a key Heart & Science client, overseeing all day-to-day data and analytics deliverables as well as serve as the key point of contact for clients on all things concerning marketing science, reporting and optimization.

 

You will ensure key business constituents understand drivers of performance, help them finds growth levers, and identify opportunities for optimization. As Senior Director you will lead the business through all efforts that drive business performance and potential by using existent and new data sources, techniques and automation solutions.

 

You’ll get your hands dirty solving hard analytical problems and delivering strategic insights for the business, dually reporting to the Executive Director of the account as well as the central agency Marketing Science leadership.

 

Qualifications

  • Bachelor’s degree in Marketing, Statistics, Mathematics, Economics, Engineering, Information Management, Social Sciences or business-related fields; advanced degree is preferred
  • 10+ years of experience at a media agency, marketing analytics firm or in a quantitative, data-driven field
  • 2+ years of experience in consumer strategy, insights, or business intelligence
  • Excellent communication and presentation skills are a must
  • Excellent strategic thinker who is willing to take risks and challenge the status quo
  • Strong leader who can demonstrate analytic skills, problem solving, and independent decision making
  • Ability to clearly explain complex ideas to multiple audiences and respond to questions
  • Familiarity with marketing technology (e.g., Data Management Platforms), ad-serving (e.g., Google DCM, Atlas), and web analytics tools (e.g., Google Analytics, Adobe Analytics)
  • Knowledge and experience with syndicated research sources/tools (e.g., ComScore, Nielsen, GfK MRI, Simmons, etc.)
  • Experience with marketing mix modeling/econometric analysis and/or other branches of market research (custom survey research, advertising testing or tracking, new product research, etc.)

Responsibilities

Leadership/Supervisory/Support Role

  • Management and prioritization of the business’s overall analytical needs and opportunities
  • Defines the business questions that need be answered, identifies appropriate analytical solutions in addition to identifying and readying relevant data sources for analysis
  • Manage and develop staff in learning best practices, and improving speed and accuracy of reports
  • Lead client analytics discussions involving reporting, optimization, and recommendations for improving performance
  • Partner with client internal analytical teams to work towards common business outcomes, providing and asking for support proactively when necessary

Strategy

  • Attend senior level client meetings and actively participate in the preparation and presentation
  • Actively engaged with the clients and play a leading role in strategy development regarding the collection, manipulation, and analysis of data across various LOB’s and departments such as investment, strategy, and digital audience planning
  • Create new data-driven approaches for the purpose of generating business insights through data analytics, information visualization, and addressing unanswered business issues in a proactive manner

 Analytics

  • Play a key role in development and application of analytical algorithms, solutions, and methods where possible with a view of driving and enhancing data systems and streamlining business processes
  • Strives to improve the quality of analytics solutions on a consistent basis and ensuring delivery of high-quality deliverables for all functions of the business and in the definition of metrics that track the business’s performance at different fronts

Collaboration

  • You are highly collaborative and, as such, you will facilitate joint brainstorming and team collaboration across different internal teams (such as strategy, investment and creative) and externally with clients
  • Work closely with central agency analytics team in establishing departmental goals and strategies, as well as collaborates with numerous departments across the business, aiding them in the proper use of data and analytics outputs

Automation/Reporting

  • Ensure the most appropriate automation solutions, internal and external, are evaluated, implemented, and streamlined where necessary, to ensure business efficiency and enable cross-departmental engagement

 

Hearts & Science is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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