Senior Associate, Digital Activation

Agency OMD
ID 2021-4101
Location
US-CA-Los Angeles
Category
Digital
Type
Full Time

Overview

MOST CREATIVE MEDIA AGENCY NETWORK | 11 TIMES IN A ROW BY THE GUNN REPORT

ADWEEK’S GLOBAL MEDIA AGENCY OF THE YEAR 2019 & 2020

 

OMD USA is a proud part of the global OMD network. In the US, we have 2,250+ people across 9 offices, dedicated to delivering insights that unlock demand potential, ideas that ignite consumer desire and results that accelerate business growth for our clients. We are a dynamic, creative and influential agency network that collectively combines to make OMD the most awarded agency network in the world.

 

The Senior Associate, Digital Activation is the daytoday steward on the business and is on the front lines of developing and activating both tactical and custom digital recommendations to meet our clients’ goals. They are a Digital native, curious about unique emerging opportunities and prepared to provide a pointofview, recommendation, and optimization recommendations based on campaign performance.

They are the primary contributor to the development of the Associate(s), guiding them through the fundamentals of the planning process (inclusive of partner evaluation, negotiation, reporting, optimization, insight generation, billing, etc.), while also being a key touchpoint to stakeholders across the organization and the client for day-to-day management and support. The key difference between the Senior Associate role and the Associate is the ability to function independently, maintaining the workflow of planning, execution, and stewardship of campaigns.

Qualifications

  • 1+ years of work experience; recent and proven experience in a hands-on-keyboard programmatic activation role required; other digital advertising such as analytics, direct, search, and/or social a plus
  • Experience creating and managing campaigns in multiple DSP’s, optimizing towards different KPI’s
  • Experience curating and troubleshooting inventory from both public and private sources
  • Understanding of various audience data sources and experience with building audiences
  • Strong advanced knowledge of Microsoft software tools including Excel, PowerPoint, and Word
  • Advanced understanding and experience with Ad Trafficking (DoubleClick specific, but experience with additional ad servers is a plus) and Verification partners (IAS/DV/Moat/etc.)
  • Confident in analyzing and acting on marketing data
  • Self-starter, capable of setting goals and reporting progress against them  
  • Attention to detail in a multi-tasking, fast-paced business environment

 

OMD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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