Manager, Digital Activation

Agency OMD
ID 2021-4105
Location
US-CA-Los Angeles
Category
Digital
Type
Full Time

Overview

MOST CREATIVE MEDIA AGENCY NETWORK | 11 TIMES IN A ROW BY THE GUNN REPORT

ADWEEK’S GLOBAL MEDIA AGENCY OF THE YEAR 2019 & 2020

 

OMD USA is a proud part of the global OMD network. In the US, we have 2,250+ people across 9 offices, dedicated to delivering insights that unlock demand potential, ideas that ignite consumer desire and results that accelerate business growth for our clients. We are a dynamic, creative and influential agency network that collectively combines to make OMD the most awarded agency network in the world.

Qualifications

  • 3-5 years of work experience; recent and proven experience in programmatic execution/planning and activation required; other digital advertising, such as search and/or social, is a plus
  • Proven experience in successful deployment of programmatic campaigns to hit multiple client objectives
  • Experience in nuanced products and processes, such as SPO and Programmatic OTT
  • Successful client-facing experience as well as experience with managing external partner relationships
  • Advanced understanding and experience with Ad Trafficking/CRS documents (DoubleClick specific, but experience with other ad servers is a plus)
  • Experience optimizing programmatic campaigns across DSP, SSP, DMP, and Ad Serving platforms
  • Strong Inventory Curation POV’s and proven track record; experience with troubleshooting/auditing private inventory deals through PMPs and/or PG
  • Negotiation skills for planning efficient data and inventory deals with publisher partners
  • Confident in analyzing and acting on marketing data
  • Experience in development and training of junior team members
  • In depth knowledge of the online advertising industry including ad technology solutions; RTB, DSP’s, SSP’s, advertising/publisher ecosystems, data privacy

Responsibilities

The Manager, Digital Activation will help to deliver our clients’ business objectives through bespoke and insight rooted digital programs. This individual is the day-to-day liaison between the client and the media community. They will build and maintain strong relationships with the media vendor community to ensure that our clients get premium access to opportunities and that our plans are the most innovative in the industry. The Manager will steward media plan development and implementation, including ongoing and insightful performance reporting and optimization recommendations to maximize return on investment. They will be tasked to manage up to director level and supervise the Associate(s) and Senior Associate(s) day-to-day activities making sure that their growth as digital media professionals are of utmost importance. 

 

Challenger of the Norm

  • Challenges the norm and seeks out innovative approaches to execution media across digital partners/platforms
  • Takes nothing at face value and pushes partners to elevate and innovate programs creating first-to-market experiences
  • Ability to connect programs to drive impact and ensure maximized asset utility

Relationship + Knowledge Cultivator

  • Proactively explore and recommend ways to further service and grow vendor relationships
  • Manage large scale partner relationships to foresee future needs and provide ongoing client support
  • Provide thought leadership for the junior team in the areas of digital marketing and technology
  • Seeks out information to remain current on media trends

Analytical Thinker

  • Create and articulate clear performance metrics and develop associated reports that measure KPI's
  • Analyze historical and current campaign results to optimize learning and ensure continuous improvement
  • Process and analyze competitive media activity in the marketplace

Process Focused

  • Oversee the buying & implementation of Digital campaigns, coordinating internal resource, setting best practice, and working on planning frameworks
  • Ensures strategic consistency across all elements of plan development and implementation
  • Promotes and ensures that Digital investments are being maximized and benefits are being delivered to our clients
  • Establishes timetables for development of digital plans and manages expectations on deliverables

 

OMD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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