Associate, Digital Activation

Agency OMD
ID 2021-4107
Location
US-CA-Los Angeles
Category
Digital
Type
Full Time

Overview

MOST CREATIVE MEDIA AGENCY NETWORK | 11 TIMES IN A ROW BY THE GUNN REPORT

ADWEEK’S GLOBAL MEDIA AGENCY OF THE YEAR 2019 & 2020

 

OMD USA is a proud part of the global OMD network. In the US, we have 2,250+ people across 9 offices, dedicated to delivering insights that unlock demand potential, ideas that ignite consumer desire and results that accelerate business growth for our clients. We are a dynamic, creative and influential agency network that collectively combines to make OMD the most awarded agency network in the world.

Qualifications

  • Bachelor’s degree in Marketing, Advertising or Communications, MIS or stats preferred but not required
  • Proficient with data analysis in Excel, including Pivot Tables & basic statistics, work in site side analytics platforms (Google analytics, Adobe analytics) is a plus
  • Analytical skillset to understand raw data and turn it into actionable insights
  • A proactive self-starter
  • Strong time management and organizational skills being able to manage multiple projects at once
  • Interface and collaborate with internal teams and vendors to develop a deep understanding of the capabilities and limits of the technologies we employ
  • Interest in learning trading and optimization across primary platforms 

Responsibilities

The Associate, Digital Activation will be responsible for managing partner relationships, monitoring campaign performance, as well as managing data to deliver campaign insights. You will work to ensure campaigns run smoothly - troubleshooting technical issues, delivering reports, and optimizing campaigns to client objectives, while delivering valuable insights to the client. 

 

Associates will also work collaboratively with their peers, sharing trading and campaign insights with the group. They should be passionate and inquisitive about digital media while having an eagerness to learn and work well within a team environment. In addition, they are responsible for supporting the digital planning team in various regards. With supervision from the Senior Associate, the Associate manages the execution of media research, campaign trafficking, data compilation and billing. They are also responsible for engaging and establishing relationships with vendors and learning about the digital marketplace.

  • Daily budget pacing    
  • Basic bid management and optimizations
  • Thorough QA for campaign launches
  • Collaborate with team members on campaign plans and strategies
  • Research, develop, and monitor keyword lists to support campaign optimizations, new products, site changes and promotional initiatives
  • Monitor client, competitor, and industry changes
  • Maintenance of status sheets, development of meeting recaps, process trackers, etc.
  • Prioritization of day-to-day task across brand(s) and campaigns
  • Attend training sessions/webinars to become fluent in media planning tools and platforms
  • Comfort speaking in front of others

 

OMD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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