As every CMO knows, employing technology, data and analytics to business challenges is the cost of entry, not a nice to have. Unlocking the value of consumer data can deliver growth, revenue and ROI, and create differentiation to stay on top. Real-time action is instrumental in driving results within a highly fragmented marketplace.
Annalect is the data and analytics division of Omnicom that provides a variety of services to our clients and media agency partners. As a company, we serve as the foundational data and technology layer in which analytics and insights can be accessed through a single lens. Our main goal is to advance our clients’ advertising and marketing strategies through the use of smart data and technology application that unlock insights and drive business results. Annalect’s unique approach to data and technology – one that relies on transparency, neutrality, and interoperability – allows us to deliver purpose-built and scalable solutions that make data actionable. We have teams of analysts, data and marketing scientists, consultants, and technical experts to help us meet the business goals of our clients.
Join our dynamic and diverse team at Annalect – data solutions for marketers, by marketers.
The Technical Ad Trafficker is responsible for all day-to-day implementation and setup of digital advertising campaigns. This includes ad trafficking and technical support. This position will coordinate efforts with various groups within the organization such as media team, any members within the platform logistics team, publishers, and ad tech vendors. They will report directly to and be managed by the Associate Director. Responsibilities include, but are not limited to, setting up display and video assets within the ad server, communicating campaign status, collecting creative assets, and ensuring they meet technical specifications, testing online ads, troubleshooting online ad issues, analyzing, and distributing campaign performance reports. The Technical Ad trafficker is expected to be able to prioritize their time effectively to work across multiple campaigns.