Technical Ad Trafficker, Platform Operations

Agency Annalect
ID 2021-4137
US-IL-Chicago | US-NY-New York
Marketing Science/Data Science
Full Time


As every CMO knows, employing technology, data and analytics to business challenges is the cost of entry, not a nice to have. Unlocking the value of consumer data can deliver growth, revenue and ROI, and create differentiation to stay on top. Real-time action is instrumental in driving results within a highly fragmented marketplace.


Annalect is the data and analytics division of Omnicom that provides a variety of services to our clients and media agency partners. As a company, we serve as the foundational data and technology layer in which analytics and insights can be accessed through a single lens. Our main goal is to advance our clients’ advertising and marketing strategies through the use of smart data and technology application that unlock insights and drive business results. Annalect’s unique approach to data and technology – one that relies on transparency, neutrality, and interoperability – allows us to deliver purpose-built and scalable solutions that make data actionable. We have teams of analysts, data and marketing scientists, consultants, and technical experts to help us meet the business goals of our clients.


Join our dynamic and diverse team at Annalect – data solutions for marketers, by marketers.


  • Bachelor's degree in the following subject areas is preferred: Marketing, Advertising, Computer Science, Information Science, Social Science, or business-related fields with technical and project management skills
  • Minimum 1-3 years technical experience across digital technologies, such as: Display Ad Servers, Standard/Mobile Ad Servers, Rich/Video Ad Servers, Ad Viewability & Fraud, Behavioral Targeting Compliance, Audience, Tag Management, Dynamic Creative
  • Experience working in an agency environment and knowledge of the agency media campaign planning and execution process is preferred, but not required; agencies are exciting places to work with a variety of projects moving fast, having first-hand experience will help someone quickly ramp up
  • Proven effectiveness in managing relationships
  • Excellent project management skills with the ability to independently manage multiple projects
  • Demonstrated skill using Excel, Word, and PowerPoint
  • Ability to express oneself clearly and concisely in written and oral communication
  • Ability to multitask


The Technical Ad Trafficker is responsible for all day-to-day implementation and setup of digital advertising campaigns. This includes ad trafficking and technical support. This position will coordinate efforts with various groups within the organization such as media team, any members within the platform logistics team, publishers, and ad tech vendors. They will report directly to and be managed by the Associate Director. Responsibilities include, but are not limited to, setting up display and video assets within the ad server, communicating campaign status, collecting creative assets, and ensuring they meet technical specifications, testing online ads, troubleshooting online ad issues, analyzing, and distributing campaign performance reports. The Technical Ad trafficker is expected to be able to prioritize their time effectively to work across multiple campaigns.


  • Process ad trafficking requests accurately and efficiently, including:
    • QA of trafficking sheets (identification and remediation of issues)
    • Upload/Assign creative files into the ad server, as detailed in the trafficking sheet
    • Implementation of additional ad tracking code (e.g., verification, viewability, research study etc.)
    • QA (identification and remediation of issues) and generate ad tags for distribution to publishers
    • Implement site event tags within client's conversion tag or tag management systems
    • Maintain functional knowledge about core ad technologies (e.g., DoubleClick, Sizmek, Flashtalking, etc.)
    • Process ad trafficking requests accurately and efficiently
    • Administrate login requests and permission settings within the ad technology platforms
    • Familiarity with Javascript, HTML and troubleshooting online technical issues

Perks of working at Annalect

  • Culture! We have an incredibly fun, collaborative, and friendly environment, and often host social and learning activities such as game night, speaker series, and so much more!
  • Generous vacation policy. Paid time off (PTO) includes vacation days, personal days, and a Summer Friday program.
  • Extended time off around the holiday season. Our office is closed between Xmas and New Year to encourage our hardworking employees time to rest, recharge and celebrate the season with family and friends.
  • As part of Omnicom, we have the backing and resources of a global billion-dollar company, but also have the flexibility and pace of a “startup” - we move fast, break things, and innovate.


Annalect is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.


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