Specialist, Search & Social

Agency OMG23
ID 2021-4185
Location
US-CA-Burbank
Category
Social
Type
Full Time

Overview

OMG23 is the Omnicom Media Group agency dedicated to Walt Disney Studios, Disney+ and Disney’s multiple television networks. At OMG23, we have the privilege of partnering with Disney on the planning, buying and implementation of its integrated ad campaigns for some of the entertainment industry’s most iconic brands. Our Walt Disney Studios team works on titles that include a wide variety of blockbuster films distributed under the Walt Disney Studios, Marvel Studios, Lucasfilm, Pixar Animation Studios, Walt Disney Animation Studios, 20th Century, and Searchlight banners. We are also proud to be Disney’s Agency of Record for their premier television networks including ABC, ABC News, Disney Channels, Freeform, National Geographic and FX. We live movies and TV. If you do too, see below for an opportunity to join our team. 

Qualifications

We encourage you to apply if the below describes your experience and talents: 

 

  • Bachelor’s degree – Marketing Degree, Business Degree desired. 
  • At least 1-2 years of work experience planning, executing and optimizing paid search and paid social marketing campaigns for larger brands, preferably in the Entertainment industry 
  • Required competency in the following areas: 
  • Basic understanding of online marketing including SEM, SEO, display and paid social 
  • Demonstrated strong work ethic, time management skills, and ability to multi-task 
  • Excellent verbal and written communication skills 
  • Self-starter able to deal with ambiguity and adaptable  
  • Analytical mindset. Strong problem-solving skills that balance quantitative and qualitative thinking 
  • Excellent communicator, able to explain complex concepts clearly with strong presentation skills 
  • Proven team player and works well under pressure  
  • Strong Excel skills necessary  

Responsibilities

 OMG23 is seeking a Specialist, Paid Search and Social Media (Planner/Strategist) for our Search and Social team to work on the Walt Disney account.  

 

The Specialist, Paid Search and Social is responsible for strategizing and executing paid search (Google/Bing/YouTube) and social (Facebook/Instagram/Twitter/Snapchat/Pinterest) campaigns. He/she will work closely with offline and digital teams to ensure that strategy aligns with overall media goals.   

 

Reporting to an Associate Director, this person will be responsible for building ongoing client relationships while working with the production and project/campaign insights team to develop and execute campaigns.    

 

Please note this is a paid media position, not a content creation or social community management role. 

 

Responsibilities include:  

 

Paid Search 

  • Forecast and execute paid search strategies on Google, Bing, and YouTube Discovery  
  • Develop, manage, execute, and report on paid campaigns  
  • Including but not limited to: account setup, strategy development, organization, and management 
  • Oversee ongoing optimization efforts to meet campaign objectives  
  • Daily management of campaign budgets, on-site conversion actions, bid management, negative keyword strategies, website and category exclusions, ad creative, and landing page revisions based on performance history and the client's objectives 
  • Report and analyze on key performance indicators and identify opportunities for improvement on a regular basis 
  • Proficiency with reporting, analytics, and trend tools (i.e. Doubleclick Search, Google Trends, etc.) 
  • Forecast and track paid search demand and regularly communicate findings to the client 

 

Paid Social 

  • Develop, manage, execute, and report on paid social efforts across various social media platforms (Facebook, Instagram, Twitter, Snapchat, etc.) 
  • Create and develop complex audience targeting  
  • Post and boost client content on various social channels  
  • Manage daily budget pacing 
  • Demonstrate proficiency with basic bid management and optimizations 
  • Thorough QA of all campaign executions and reporting 
  • Report and analyze on key performance indicators and identify opportunities for improvement 
  • Recognize campaign issues and escalate appropriately 
  • Monitor and optimize campaigns appropriately based on clients’ goals and data analysis 
  • Able to work and prioritize within timelines, and effectively communicate in both verbal and written 

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