Associate Director, Digital Planning

Agency Hearts & Science
ID 2021-4203
Location
US-CA-Burbank
Category
Planning/Strategy
Type
Full Time

Overview

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

 

Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

Qualifications

  • Preferred Bachelor’s degree in a quantitative field (e.g., Statistics, Hard Sciences)
  • 5-7 years of experience in media planning and expert knowledge of digital buying, hands-on experience using demand-side platforms a plus
  • Entertainment experience is preferred but not required
  • Experience managing media teams and client relationships
  • Experience working with large data sets and understanding of methodologies for evaluating data
  • Ability to self-manage, juggle multiple priorities, and pay strong attention to details
  • Excellent communication skills, ability to distill key ideas for non-digitally centric teams
  • Proven ability to work with and influence cross-functional teams
  • Strong knowledge of MS Excel and ability to coach others in shortcuts
  • Working knowledge of 3rd party verification tools, including IAS
  • Hands-on experience with campaign workflow tools

Responsibilities

The Associate Director, Digital Planning plays a key role as a day-to-day lead for development of plans, executing digital buys, ensuring pacing and performance are optimized, client interaction, working with internal teams and leading the team responsible for digital activation. Ensuring that the Digital Activation Process is used correctly across the area of responsibility is a critical focus of this job.

 

A positive attitude and willingness to “roll up your sleeves” is also critical to get the job done. Experience working with across several media channels is preferred and a curiosity in emerging media platforms is a must. 

 

Core responsibilities include, but are not limited to the following:

 

  • Bring proactivity and leadership to the clients and the team
  • Provide excellent client service by being responsive, accountable and detail oriented          
  • Build sound strategic frameworks that ladder up to client business goals
  • Set the tone and strategic direction of the team; built around growth and application of learnings
  • Understand and direct multiple user touch points that can influence creative and messaging strategies
  • Own consumer insights and inspire tactical representations of strong, clear media strategies
  • Develop strategic partnerships and provide subject matter expertise to clients, partners, internal teams etc.
  • Overseeing campaign creation and implementation and directing the day-to-day operations of the activation team
  • Effectively manage budget
  • Leading and providing inputs and guidance around work around campaign design, tactic implementation, determining what path to buy (manual IO or programmatic), defining requirements for success and optimal use of demand side platforms
  • Managing the daily, weekly, monthly, quarterly client conversations related to digital media
  • Working side by side with the broader activation team to ensure tight coordination of campaign setup, adjustments and performance is efficient and effective
  • Overseeing billing and reconciliation process.
  • Implementing Business Intelligences tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)

 

Hearts & Science is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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