Strategist, Social

Agency Hearts & Science
ID 2021-4574
Location
US-NY-New York
Category
Social
Type
Full Time

Overview

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

 

Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

Qualifications

  • 1+ years of experience in paid social media at an agency or in-house
  • Exhibit confidence in analyzing and acting on marketing data
  • Be a proactive self-starter
  • Have polished presentation, communication and listening skills
  • Have strong program management and organizational skills being able to manage multiple projects at once
  • Capability and desire to effectively manage junior staff members
  • Familiarity with Kenshoo, Facebook Business Manager, Twitter Ads and Pinterest Ads a plus

Responsibilities

As a member on the Social team, the Strategist will support the team to develop, implement and maintain social campaigns. The positions will be involved with the development of strategies, planning, and execution of social marketing campaigns in addition to continued intensive data pulls and analysis. A successful candidate will have great attention to detail, an entrepreneurial spirit and team player, while bringing value to our clients. This role will also present the opportunity to partner closely with an integrated media, creative and marketing science team.

Reports to: Supervisor, Paid Social

 

Core responsibilities include, but are not limited to the following:

  • Support the Supervisor on day to day client management and requests
  • Oversee one – two entry level staff members effectively managing their training, workload and prioritization as well as offer QA of work produced
  • Ability to work closely with Social PMDs to provide clear direction, timing and expectations around social execution work
  • Capability to streamline communication across key internal and external stakeholders as it pertains to social strategy, reporting, management and execution
  • Demonstrate the capability to juggle multiple tasks concurrently as well as exhibit skills to effectively prioritize workload while keeping manager abreast of progress
  • Exhibit strong excel skills including pivot tables, v-lookups, sumifs, etc. needed for consistent reporting needs
  • Gather, compile and analyze large data sets to understand current performance trends and inform future strategic investment opportunities
  • Foster understanding of multiple platform data sources including but not limited to: Kenshoo, Facebook Business Manager, Twitter Ads and Pinterest
  • Demonstrates understanding of and ability to manage forecasting, budgeting and spend pacing
  • Displays understanding of business concepts and client objectives in order to identify campaign opportunities
  • Ability to develop and implement Social strategy across a multitude of publishers
  • Demonstrate strategic insight based on data to develop short team and long term execution plans from client’s stated business objectives
  • Exhibits solid communication skills in order to effectively present strategic and tactical plans to internal and external team
  • Foster an understanding of the social and digital landscape to stay abuzz of trends and incorporate learning opportunities into client strategy
  • Demonstrates an understanding of social campaign setups via platforms direct as well as bid management tools (i.e. Kenshoo, 4C, Sprinklr. Etc)
  • Deep understanding of targeting and audience management as well as creative parameters and setup process
  • Capability to effectively project manage the implementation of multiple campaigns concurrently
  • Effectively manage, pace and actualize budgets to ensure accuracy of social spend

Hearts & Science is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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