Assistant Strategist, Digital Planning

Agency Hearts & Science
ID 2021-4575
Location
US-CA-Burbank
Category
Programmatic
Type
Full Time

Overview

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

Qualifications

  • Eager and excited to learn about the media industry 
  • Preferred Bachelor’s degree in a quantitative field (e.g., Statistics, Hard Sciences).  
  • Experience working with large data sets and understanding of methodologies for evaluating data. 
  • Ability to juggle multiple priorities and pay attention to details. 
  • Excellent written and verbal communication skills 
  • Highly responsive with strong time management skills 
  • Strong knowledge of MS Excel and ability to coach others in shortcuts 

Responsibilities

The Assistant Strategist, Digital Audience Planning plays a key role as a day-to-day lead for development of plans, client interaction, working with internal teams and leading the team responsible for digital planning Ensuring that the Digital Planning Process is used correctly across the area of responsibility is the primary focus of this job. 

A positive attitude and willingness to “roll up your sleeves” is also critical to get the job done. Experience working with across several media channels is preferred and a curiosity in emerging media platforms is a must.  

 

Responsibilities 

  • Ensure the implementation of the Digital Planning Process across programmatic buying. 
  • Work side by side with Optimization team to ensure tight coordination of campaign setup, adjustments and performance is efficient and effective. 
  • Work with Strategy team to understand goals, address client needs, and communicate results and insights back to clients. 
  • Own the campaign creation process 
  • Implement Business Intelligences tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.). 

 

Hearts & Science is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class

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