As every CMO knows, employing technology, data and analytics to business challenges is the cost of entry, not a nice to have. Unlocking the value of consumer data can deliver growth, revenue and ROI, and create differentiation to stay on top. Real-time action is instrumental in driving results within a highly fragmented marketplace.
Annalect is the data and analytics division of Omnicom that provides a variety of services to our clients and media agency partners. As a company, we serve as the foundational data and technology layer in which analytics and insights can be accessed through a single lens. Our main goal is to advance our clients’ advertising and marketing strategies through the use of smart data and technology application that unlock insights and drive business results. Annalect’s unique approach to data and technology – one that relies on transparency, neutrality, and interoperability – allows us to deliver purpose-built and scalable solutions that make data actionable. We have teams of analysts, data and marketing scientists, consultants, and technical experts to help us meet the business goals of our clients.
Join our dynamic and diverse team at Annalect – data solutions for marketers, by marketers.
Required Skills & Experience
The Account Operations team provides connectivity for our various Annalect areas of expertise, as well as agency partners throughout Omnicom, to facilitate and operationalize work across many focus areas and practices to ensure that Annalect is delivering high-quality work across all engagements. As a Senior Director, you will be working closely with the Annalect cross-departmental leadership to provide connectivity and oversight across Annalect’s service offerings, spanning the Annalect teams/disciplines, potentially including: Marketing Science, Data Operations, Ad Operations, MMM/MTA, Data Science, Personalized Creative, AdTech Management, and DMP/Identity Management. In this position, you will provide leadership and guidance over the strategic direction of multiple disciplines and set priorities on projects to deliver successful engagements for high-profile clients, with a focus in data-driven audience planning, buying, and measurement.