Senior Director, Data and Technology

Agency Annalect
ID 2022-4649
Location
US-IL-Chicago
Category
Marketing Science/Data Science
Type
Full Time

Overview

As every CMO knows, employing technology, data and analytics to business challenges is the cost of entry, not a nice to have. Unlocking the value of consumer data can deliver growth, revenue and ROI, and create differentiation to stay on top. Real-time action is instrumental in driving results within a highly fragmented marketplace.

 

Annalect is the data and analytics division of Omnicom that provides a variety of services to our clients and media agency partners. As a company, we serve as the foundational data and technology layer in which analytics and insights can be accessed through a single lens. Our main goal is to advance our clients’ advertising and marketing strategies through the use of smart data and technology application that unlock insights and drive business results. Annalect’s unique approach to data and technology – one that relies on transparency, neutrality, and interoperability – allows us to deliver purpose-built and scalable solutions that make data actionable. We have teams of analysts, data and marketing scientists, consultants, and technical experts to help us meet the business goals of our clients.

 

Join our dynamic and diverse team at Annalect – data solutions for marketers, by marketers.

Qualifications

Experience

  • At least 10+ years of relevant experience in product management or agency environments
  • Understanding of our industry and how technology & data will benefit our clients
  • Ability to provide strategic direction using documentation and identifying timelines to achieve a future state
  • Proven track record of aggressively evolving the tech stack and connecting data sets based on business priorities
  • Strong cross-functional team management skills and ability to cultivate relationships in a heavily matrixed environment
  • Demonstrate effective and tangible methods to influence cross-functional teams without formal authority
  • Problem-solving mindset with a focus on growth and an aptitude for analysis
  • Deep understanding of marketing/ad technology data and relationship to marketing processes
  • Excellent communications skills, with experience communicating across groups with varying degrees of technical background
  • Understanding of customer lifecycle, touch-point strategies, and the data collection points associated with those journeys
  • Ideas and experience for how to move data efficiently and flawlessly for various marketing and advertising efforts
  • Experience scoping, budgeting, and supporting productivity for large enterprise team

Required Skills & Experience

  • 10+ years experience working in AdTech, MarTech - ideally in an agency setting or product marketing environment; started your career with hands on technical experience that grew into work in a leadership role that represents a broader understanding of business requirements and how to apply technology to solve client use cases
  • Understanding the role and application of first-party research data in audience and messaging development
  • Experience documenting and communicating complex data and tech infrastructure in a concise and easy to understand way; expressing the vision for how to evolve the solutions to adapt to market, industry, and audience fluctuations
  • Identity Strategy and Execution – understanding the prospect to conversion journey and the systems associated with creating a consistent view of an individual as well as audiences
  • Experience with technologies like:
    • Primary Ad Servers (i.e., GCM, Flashtalking, Sizmek, AdForm)
    • DSP’s and DMP’s (i.e., DV360, The Trade Desk, Lotame, Snowflake, etc.)
    • Marketing Automation Platforms (i.e., Pega, Aprimo, SFMC) and strong understanding how to anonymize CRM data
    • Reporting Visualization and BI Tools (i.e., Datorama)

Responsibilities

The Account Operations team provides connectivity for our various Annalect areas of expertise, as well as agency partners throughout Omnicom, to facilitate and operationalize work across many focus areas and practices to ensure that Annalect is delivering high-quality work across all engagements. As a Senior Director, you will be working closely with the Annalect cross-departmental leadership to provide connectivity and oversight across Annalect’s service offerings, spanning the Annalect teams/disciplines, potentially including: Marketing Science, Data Operations, Ad Operations, MMM/MTA, Data Science, Personalized Creative, AdTech Management, and DMP/Identity Management. In this position, you will provide leadership and guidance over the strategic direction of multiple disciplines and set priorities on projects to deliver successful engagements for high-profile clients, with a focus in data-driven audience planning, buying, and measurement.

  • Provide industry-leading technology, data and operations expertise and functional leadership to enhance audience activation and marketing performance for clients through data, technology, process, and efficient operations
  • Serve as client and agency partner for direct insight, collaboration, feedback, escalation, and requests
  • Advocate for the advancement of in-market strategies with an understanding of tactics, uphold process or apply strategic solutions using existing data; ability to understand how to grow the first-party data asset in the face of current technology based on use cases
  • Fostering collaborating across the multi-agency team for consensus, understanding, and support of Annalect contributions.
  • Oversee the implementation of recommendations/solutions and the work quality for mutual success (Client & Agency)
  • Define and improve upon the Annalect practices for our clients’ business, ensuring a successful engagement with clients, and identifying/managing innovation and growth opportunities
  • Solidifying and broadening client relationships through proactively meeting with business stakeholders and other Annalect or partner-agency teams to drive and socialize concepts of data-driven planning and measurement
  • Act as partner and leader across account leadership groups to create effective communication, collaboration and feedback channels across disciplines and organizations to facilitate successful adoption and maintenance of cross-discipline processes, requirements, and goals
  • As a manager: inspire, train, and guide direct and indirect reports

 

Perks of working at Annalect

  • Culture! We have an incredibly fun, collaborative, and friendly environment, and often host social and learning activities such as game night, speaker series, and so much more!
  • Generous vacation policy. Paid time off (PTO) includes vacation days, personal days, and a Summer Friday program.
  • Extended time off around the holiday season. Our office is closed between Xmas and New Year to encourage our hardworking employees time to rest, recharge and celebrate the season with family and friends.
  • As part of Omnicom, we have the backing and resources of a global billion-dollar company, but also have the flexibility and pace of a “startup” - we move fast, break things, and innovate.

Annalect is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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