Analyst, Marketing Science

Agency Annalect
ID 2022-4695
Location
US-NY-New York
Category
Marketing Science/Data Science
Type
Full Time

Overview

As every CMO knows, employing technology, data and analytics to business challenges is the cost of entry, not a nice to have. Unlocking the value of consumer data can deliver growth, revenue and ROI, and create differentiation to stay on top. Real-time action is instrumental in driving results within a highly fragmented marketplace.

 

Annalect is the data and analytics division of Omnicom that provides a variety of services to our clients and media agency partners. As a company, we serve as the foundational data and technology layer in which analytics and insights can be accessed through a single lens. Our main goal is to advance our clients’ advertising and marketing strategies through the use of smart data and technology application that unlock insights and drive business results. Annalect’s unique approach to data and technology – one that relies on transparency, neutrality, and interoperability – allows us to deliver purpose-built and scalable solutions that make data actionable. We have teams of analysts, data and marketing scientists, consultants, and technical experts to help us meet the business goals of our clients.

 

Join our dynamic and diverse team at Annalect – data solutions for marketers, by marketers.

Qualifications

As an Analyst on the Marketing Science team, you will be tasked with processing and modeling vast datasets into compelling and actionable insights. You will also build automated processes and front-end utilities to deliver these insights more effectively and more efficiently. You will work directly with other analysts and managers in Marketing Science, as well as client and agency teams, to communicate your findings and build strategies around them.

 

Education & Experience

  • Bachelor’s degree in Statistics, Mathematics, Computer Science, Economics, Engineering, Information Management, Social Sciences or Business/Marketing related fields; Masters preferred
  • 1 to 2 years of experience in a quantitative data driven field, media, or equivalent coursework or academic projects
  • Experience with coding languages (R, Python, SQL)
  • Experience working with databases and data modeling
  • Excellent communication skills are a must
  • Passion for learning new coding languages, analysis techniques, and driving innovation

Preferred

  • Basic understanding of RShiny or Dash (Python/R)
  • Basic understanding web application frameworks (CSS/HTML/JavaScript)
  • Experience with data visualization platforms (Qlikview, Plotly, SAS, Tableau, etc.)
  • Understanding of marketing mix modeling/econometric analysis
  • Familiarity with at least some of the following tools: marketing technology (e.g., Data Management Platforms), ad-serving (e.g., Google DCM, Atlas), web analytics (e.g., Google Analytics, Adobe Analytics)

Responsibilities

  • Developing and executing attribution and measurement projects
  • Working with large databases and cutting-edge data environments
  • Collaborating with technology and infrastructure teams to build utilities and web applications for both internal and client-facing analyses
  • Ensuring timely follow-through on all scheduled and ad hoc deliverables
  • Developing presentations to clients, including the results of attribution and modelling projects in a clear and insightful narrative, digestible by a lay person
  • Understanding of consumer and marketplace behaviors, particularly those that most impact business and marketing goals

 

Perks of working at Annalect

  • Culture! We have an incredibly fun, collaborative, and friendly environment, and often host social and learning activities such as game night, speaker series, and so much more!
  • Generous vacation policy. Paid time off (PTO) includes vacation days, personal days, and a Summer Friday program.
  • Extended time off around the holiday season. Our office is closed between Xmas and New Year to encourage our hardworking employees time to rest, recharge and celebrate the season with family and friends.
  • As part of Omnicom, we have the backing and resources of a global billion-dollar company, but also have the flexibility and pace of a “startup” - we move fast, break things, and innovate.

Annalect is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed

Need help finding the right job?

We can recommend jobs specifically for you! Click here to get started.