Analyst, Digital Activation - Search

Agency Resolution Agency
ID 2022-4700
Location
US-NC-Charlotte
Category
Search
Type
Full Time

Overview

At Resolution, we believe that ALL MEDIA IS PERFORMANCE MEDIA. We take a brand forward approach to performance – considering context and setting expectations. We understand the tension between balancing a brand’s need for recognition with accountability in action. We understand the now and help you grow toward what’s next. 

 

We take the mantra of “Masters of Craft, Resolute in Practice”, as a full-service media agency for high-growth, future-focused clients. With the backing of Omnicom Media Group’s best-in-class industry leadership and marketplace clout, we’ve combined over 200+ experts with omnichannel backgrounds to create the most effective performance offering available. 

 

HQ’d in NY, our 200+ talented team can be found in Charlotte, Chicago, Dallas, LA and Florida.

Qualifications

  • Bachelor’s degree in Marketing, Communications, Economics, Statistics, Mathematics, Engineering, Finance, Applied Sciences or Operations Research strongly preferred
  • Experience analyzing and drawing recommendations from large datasets using analytics software (Excel strongly preferred)
  • Digital experience: 1- 2-year experience in console, SEM, GDN Ad Network, Publisher (SSP) and/or DSP, strongly preferred; additional experience in making Media Optimization and creating digital media plans
  • Advanced level understanding of digital campaign, ad servers, and user data that can help capitalize on key drivers of performance and identify opportunities for account growth 

Responsibilities

As the Analyst, reporting to the Supervisor, you are responsible for managing client relationships and monitoring campaign performance, as well as managing data to deliver campaign insights. The Analyst works to ensure campaigns run smoothly - troubleshooting technical issues, delivering reports, and optimizing campaigns to client objectives, while delivering valuable insights to the client. They also work collaboratively with their peers, sharing trading and campaign insights with the group.    

  • Master digital media buying-related technologies, including DSP’s, DMP, 3rdparty ad servers and manual exchanges 
  • Understand client performance objectives and develop successful strategies to meet them, and then some 
  • Hands-on execution and in-the-field management of client campaigns
  • Write and run data queries using appropriate analytic software programs (i.e., Excel pivots) leveraging impression, user data, ad server information  
  • Organize and pivot data information in a digestible fashion to define campaign trends
  • Responsible for thoroughly understanding all data targeting solutions under AIP 
  • Translates advanced campaign goals to Optimization tactics across all platforms 
  • Executes advanced QA standards across assigned campaigns

 

Putting people first starts with listening and learning. 

Resolution is committed to creating a diverse environment and is proud to be an equal opportunity employer.

We are on a mission is to nurture and harmonize diverse ideas, experience, and people to achieve a united culture of committed, forward-thinking individuals where everyone feels a sense of belonging and representation.

 

Resolution is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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